At a glance:
There are some new “rules of engagement” in associations, chambers, and other membership organizations. In this article Mark suggests ways to create new membership categories that meet the needs of some of our newer members in this environment.
The Leadership Advantage
If membership organizations have lost so many of their “competitive advantages” to the internet and other modern communications techniques, what is left to make us stand out from all of the other service and product providers? Maybe we need to take another look at how leadership can be one of the few “advantages” we still have.
Using the Right “Currency”
Are we communicating the right message to our members, or are we dealing in the wrong “currency”? Mark shares his insights on the changing nature of people’s priorities.
What Is This Stuff?
Too many organizations are getting caught up in the desire to offer a lot of “stuff” to their members. Mark talks about the dangers of getting carried away.
Leaving a Legacy
All leaders have a responsibility to help the people coming along behind them in the organization. Here’s an article with some tips on how important that is, and what we owe this next generation of leaders.
It’s The Experience That Counts
Organization leaders who believe that providing a steady stream of goods and services is the way to assure customer and member loyalty better think again. Mark explores the total package that makes up the membership experience.
Over the Top Member Service
Too often organizations seem to think that because of their nonprofit status they can’t “compete” for members/customers the same way that a private, for-profit company can. Not so. The only limits on what nonprofits can do to get and keep their members/supporters satisfied are the limits of their budget – and their imagination! Learn some effective techniques in this article.
Can Your Hear Me Now?
Having a good message is essential. Getting it through to your targeted audiences is a must. In this article, Mark talks about focusing on the getting members’ attention, getting the message through to them, and getting them to respond.
Doing the Right Thing Offers More Than a Good Feeling
In the old days they were called “community service projects,” now they are better known as “Social Responsibility Programs”. Whatever name is attached to them, these programs provide a lot of opportunities for associations, Chambers, and other membership organizations beyond the “right thing to do” quality. Learn what these opportunities are in this new article by Mark Levin.