Something new has been happening in the commercial sector. Leading organizations have woken up to the importance of the customer experience, and how strategically important it is. As a result, new tools have been developed to help organizations better understand and manage the customer experience.

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Every volunteer organization faces the same challenge – how to attract and motivate that volunteer workforce. As the pressures of a 21st century society push in, the challenge becomes even greater. Now, for the first time, you can give your volunteer leaders both the inspiration and the information they need to be successful. Written by one of the world’s most sought-after and respected speakers on volunteer organization management, this book is truly the “Gift” that your leaders deserve.

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Tens of thousands of association, chamber of commerce and professional society leaders — volunteers and staff members — have benefited from Mark’s unique, straight-forward approach to membership. Now this information is available for the first time in this terrific book and audio tape collection that are destined to become your best resources for helping your organization grow.

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Attitudes about membership-based organizations have changed forever. Only people who understand these changes – and adapt to them – will succeed in attracting and keeping members in the twenty-first century. But change is not your biggest challenge, it is the speed of change.

In this insightful book, Mark Levin, CAE, CSP, explains not only how to adapt to the ever-changing marketplace but also how to make change work for you. The first six chapters of the book guide you through the steps you must take to succeed in recruiting and retaining members in the twenty-first century. The final chapter is packed with enough ideas to put you well on your way to membership retention success.

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The struggle to engage, activate, and retain members has never been greater. By following Mark’s 13 Rules of Engagement your organization can begin to close many of the communications (and other) gaps that exist between the organization and its members.