
Membership Development
101 Ways To Get and Keep Your Members
Tens of thousands of association, chamber of commerce and professional society leaders — volunteers and staff members — have benefited from Mark’s unique, straight-forward approach to membership. Now this information is available for the first time in this terrific book and audio tape collection that are destined to become your best resources for helping your organization grow.
Table of Contents
Chapter 1 | Understanding the Importance of Membership |
Chapter 2 | The Membership Plan |
Chapter 3 | Organizing for Success |
Chapter 4 | Identifying the Benefits of Joining |
Chapter 5 | Identifying and Qualifying Prospects |
Chapter 6 | Overcoming Objections |
Chapter 7 | Developing Membership Literature |
Chapter 8 | Effective Cover Letters |
Chapter 9 | Using Direct Mail Programs to Recruit New Members |
Chapter 10 | Telemarketing, Media, Trade Shows and Other Recruitment Options |
Chapter 11 | Putting the “Member” Into Membership |
Chapter 12 | Membership Campaigns |
Chapter 13 | Membership Retention: A Step by Step Approach |
Chapter 14 | 101 Specific Ideas for retaining Members |
Chapter 15 | Putting It All Together |
Book Excerpt
The fact that you have these programs is only important to prospective members if they can understand how these programs will help them. In order to do this, you need to employ “Levin’s Law” of membership recruitment and retention:
• Personalize
• Customize
• Empathize