Tens of thousands of association, chamber of commerce and professional society leaders — volunteers and staff members — have benefited from Mark’s unique, straight-forward approach to membership. Now this information is available for the first time in this terrific book and audio tape collection that are destined to become your best resources for helping your organization grow.

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Table of Contents

Chapter 1	Understanding the Importance of Membership
Chapter 2	The Membership Plan
Chapter 3	Organizing for Success
Chapter 4	Identifying the Benefits of Joining
Chapter 5	Identifying and Qualifying Prospects
Chapter 6	Overcoming Objections
Chapter 7	Developing Membership Literature
Chapter 8	Effective Cover Letters
Chapter 9	Using Direct Mail Programs to Recruit New Members
Chapter 10	Telemarketing, Media, Trade Shows and Other Recruitment Options
Chapter 11	Putting the “Member” Into Membership
Chapter 12	Membership Campaigns
Chapter 13	Membership Retention: A Step by Step Approach
Chapter 14	101 Specific Ideas for retaining Members
Chapter 15	Putting It All Together

 

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Book Excerpt

The fact that you have these programs is only important to prospective members if they can understand how these programs will help them. In order to do this, you need to employ “Levin’s Law” of membership recruitment and retention:
• Personalize
• Customize
• Empathize