Mark Levin

Professional Speaker (CAE, CSP)

B.A.I., Inc.

10015 Old Columbia Rd. Suite B215 Columbia, MD 21046
Ph: 301-596-2584

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Membership-Development

Membership Development

101 Ways To Get and Keep Your Members

Tens of thousands of association, chamber of commerce and professional society leaders — volunteers and staff members — have benefited from Mark’s unique, straight-forward approach to membership. Now this information is available for the first time in this terrific book and audio tape collection that are destined to become your best resources for helping your organization grow.


Table of Contents

Chapter 1 Understanding the Importance of Membership
Chapter 2 The Membership Plan
Chapter 3 Organizing for Success
Chapter 4 Identifying the Benefits of Joining
Chapter 5 Identifying and Qualifying Prospects
Chapter 6 Overcoming Objections
Chapter 7 Developing Membership Literature
Chapter 8 Effective Cover Letters
Chapter 9 Using Direct Mail Programs to Recruit New Members
Chapter 10 Telemarketing, Media, Trade Shows and Other Recruitment Options
Chapter 11 Putting the “Member” Into Membership
Chapter 12 Membership Campaigns
Chapter 13 Membership Retention: A Step by Step Approach
Chapter 14 101 Specific Ideas for retaining Members
Chapter 15 Putting It All Together

 


Book Excerpt

The fact that you have these programs is only important to prospective members if they can understand how these programs will help them. In order to do this, you need to employ “Levin’s Law” of membership recruitment and retention:
• Personalize
• Customize
• Empathize

If you can not attend one of Mark's seminars, you can still pickup dozens of good ideas in his new book.

Managing the Membership Experience

By Mark Levin, CAE, CSP and Sue Froggatt

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Books by Mark Levin

  • Managing the Membership Experience
  • The Gift of Leadership
  • Membership Development
  • Millennium Membership
  • Retention Wars

B.A.I. Inc.

10015 Old Columbia Rd. Suite B215
Columbia, MD 21046
ph: 301-596-2584
mlevin0986@gmail.com

Associations

Programs

  • Membership Development
  • Leadership Development
  • Staff Development

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