Millennium Membership:
How to Attract and Keep Members in the New Marketplace
- Keynote Presentation
- Breakout Session (60-90 minutes)
- Half-Day Program (2-3 hours)
- Full-Day Session (4-6 hours)
This program is based on Mark’s book that remained on the ASAE Best Seller list for more than four years.
The importance of membership recruitment and retention to an organization’s success won’t change in this new century — but the members and potential members will! How well organizations deal with this new generation of members and prospects will determine if, and how much, those organizations can grow. Mark will help your organization’s leaders:
- learn how to identify the “new marketplace”
- find ways to use technology to recruit and retain members
- determine how to enhance your organization’s image
- understand the need to create a membership “experience”
Membership Development:
101 Ways to Get and Keep Your Members
- Keynote Presentation
- Breakout Session (60-90 minutes)
- Half-Day Program (2-3 hours)
- Full-Day Session (4-6 hours)
Based on Mark’s best-selling first book, this program takes attendees through a step-by-step approach to getting and keeping members in today’s marketplace.
Topics include:
- Identifying reasons to join
- Targeting the best prospects
- Delivering the message
- Putting the member back into membership
- Overcoming objections and closing the sale
- A 5 step approach to keeping the members you’ve worked so hard to obtain
The New Face of Membership
- Keynote Presentation
- Breakout Session (60-90 minutes)
- Half-Day Program (2-3 hours)
This program can be adapted for use as either a Membership Development program or a Leadership Development program.
With multiple generations now actively involved in all organizations, there needs to better understanding of, and better communications among, these various generations if the important work of each organization is going to get done. Just as importantly, understanding what motivates these various generations will be the key to attracting them to membership in the first place.
In this interactive, fast-moving program, Mark talks about the characteristics of each generation and how that impacts their desire to join and participate in voluntary organizations. He then gives specific suggestions on what leaders and organizations can do to reach this multi-generational target market.
Topics include:
- understanding the challenges
- the impact on voluntary organizations
- dealing in the right “currency:’ using technology effectively
- meeting the needs of each generation.
Retention Wars:
The New Rules of Engagement
- Keynote Presentation
- Breakout Session (60-90 minutes)
- Half-Day Program (2-3 hours)
Based on Mark’s newest book of the same name.
While attracting new members will always be important, the greatest challenge in today’s membership world is definitely membership retention. In this program, Mark identifies 13 “RULES” that organizations must follow in order to be successful in member retention.
Among the topics covered are:
- Learning to Value Every Member
- Taking the Mystery Out of Membership
- Technology “Rules”
- Making an Accurate Gap Analysis
- and eight additional subject areas.
This program is ideal for organizational staff, volunteer leaders, and/or a combination of both. Recent organizations that have requested this program include the National Association of Home Builders, Executive Women International, and the New England Chamber of Commerce Executives.
Most programs can also be adapted to a “webinar” format to assist organizations in expanding their distance learning programming. All programs can be modified to be presented to volunteer leaders, staff members, or a combination of those.
