Recruiting, Engaging, and Retaining Members at the Highest Levels
We all know that engagement is key to membership growth, but how does your organization define “engagement?” Do your members and prospects see it the same way?
In this first-time offering, attendees learn to guide members up the engagement ladder, starting with prospects and moving through the first year of memberships. Then you’l discover ways to engage recurring members and help them move into becoming involved members -your future leaders.
8:30 am – 3:30 pm
Thursday, April 13, 2017
ASAE Headquarters
1575 I Street, NW
Washington, D.C. 20005
8:30 am – 3:30 pm
Tuesday, May 16, 2017
Chicago, IL
Conference Chicago at University Center
525 South State Street
Chicago, IL 60605
Register three from your organization and get a fourth registration for free!
Here’s what you’ll take away from Increasing the Value of Membership
- A clearer definition of member engagement
- A more concise value message to help attract new members
- A guideline on how to reduce first year member attrition
- Dozens of ideas to meet your membership challenges and create memorable member experiences
Program Outline
8:00am
Registration and Refreshments
The morning sessions will focus on increasing the value of membership in ways to help you attract new members.
8:30am
Engaging Members Before They Are Members
How to help prospects find you instead of you hunting for them!.
10:30am
Creating a Meaningful Value Message
“Value” is in eye of the beholder. Here’s an exercise to let you see what value is from the prospect and member perspective.
11:45am
Luncheon
12:45pm
Engaging First Year Members
Guiding new members all the way through the first year, from the application process to assuring that critical first renewal.
1:45pm
Refreshment Break
2:15pm
Membership Retention: Five Keys to Creating Lifetime Members
Participants will leave with a step-by-step plan for keeping the members they work so hard to attract.
Bonus
All attendees will receive a free copy of Mark Levin and Sue Froggatt’s new book, Managing the Membership Experience.
Your Presenter
Mark Levin, CAE, CSP has used his hands-on experience and his practical, reality-based approach to membership to helps thousands of membership organizations grow and prosper. Join Mark to learn, share, and, yes, have some FUN as you build your organization’s membership program.
Never been to one of Mark Levin’s programs?
Here is what some previous attendees have to say.
“WOW! You were a great speaker, with great information, presented in an entertaining and informative manner.”
“Best membership seminar of my career. I wish I could have had several days with him.”
Note: Attendees at this program will qualify for 6 CAE credits . The program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
