The struggle to engage, activate, and retain members has never been greater. By following Mark’s 13 Rules of Engagement your organization can begin to close many of the communications (and other) gaps that exist between the organization and its members.

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Table of Contents

Rule 1	Learn to Value EVERY Member
Rule 2	Understand the New Meaning of Involvement
Rule 3	Don’t Fall Victim to Lag Time
Rule 4	Fight Against Identity Theft
Rule 5	There Are No More Golden Handcuffs
Rule 6	Make an Accurate Gap Analysis
Rule 7	Overcome Apathy Through Empathy
Rule 8	Never Underestimate the WOW Factor
Rule 9	Learn to Compete With the Big Boys
Rule 10	Technology Rules
Rule 11	Take the Mystery Out of Membership
Rule 12	Virtual Value Still Equals Value
Rule 13	Anchors Away

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Book Excerpt

“If your leaders think there are some products and services members can only get through your organization, you might want to think again. Competition for your members’ time and money is coming from many sources, most of which are not other membership organizations.”