
The New Rules of Engagement
The struggle to engage, activate, and retain members has never been greater. By following Mark’s 13 Rules of Engagement your organization can begin to close many of the communications (and other) gaps that exist between the organization and its members.
Table of Contents
Rule 1 | Learn to Value EVERY Member |
Rule 2 | Understand the New Meaning of Involvement |
Rule 3 | Don’t Fall Victim to Lag Time |
Rule 4 | Fight Against Identity Theft |
Rule 5 | There Are No More Golden Handcuffs |
Rule 6 | Make an Accurate Gap Analysis |
Rule 7 | Overcome Apathy Through Empathy |
Rule 8 | Never Underestimate the WOW Factor |
Rule 9 | Learn to Compete With the Big Boys |
Rule 10 | Technology Rules |
Rule 11 | Take the Mystery Out of Membership |
Rule 12 | Virtual Value Still Equals Value |
Rule 13 | Anchors Away |
Book Excerpt
“If your leaders think there are some products and services members can only get through your organization, you might want to think again. Competition for your members’ time and money is coming from many sources, most of which are not other membership organizations.”